Apple Launch Event Highlights: iPhone 18 series released in striking hues
The Apple Inc 2026 launch event happened at Steve Jobs Theater at Apple Park in Cupertino, California, USA. The event witnessed experts from across the tech industry.
This year's launch was something special because this will be the first Apple launch event headed by the company's new CEO John Ternus.
The event launched iPhone 18 series models, along with their new foldable models, new Apple Watch series and AirPods 5.
(This live is now closed)
Key Updates
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iPhone Duo pre-orders to start from September 16
The pre-orders for iPhone Duo will start on September 16, and officially to start sales from September 23. The price of the latest model starts at $1999 for the 256GB model.
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Apple Watch 12 and Watch Ultra 4 launched
Apple is improving heart rate monitoring in the Apple Watch 12 and the Watch Ultra 4. It will now measure heart rate at every 5 seconds.
The series has been launched in multiple colour options for both models.
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AirPods 5 launched with new features
Apple has also unveiled the AirPods 5, featuring a tweaked open-ear design. The buds are also said to provide 50% more noise reduction with ANC.
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iPhone Duo in two colours; enhanced visual experience
iPhone Duo is designed to experience the usage experience on two screens with a 7.6-inch inner display. The phone can be used with either the smaller outer display or the wider inner display. A nano-texture finish is used to give a matte finish and to provide durability. It will also help the screens to stay scratch-resistant during constant folding.
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First foldable 'iPhone Duo' released
For the first time ever Apple releases a foldable iPhone series called 'iPhone Duo'. The phone is built to fit into a pocket and is said to be the thinnest iPhone ever. The phone also has the biggest display any iPhone ever had.
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iPhone 18 Pro introduced in four colours
The iPhone 18 Pro models have been introduced in four colours: Burgundy, Sky Blue, Silver, and Deep Black.
The price of iPhone 18 Pro will start from $1199 while the Pro Max variant starts from $1299.
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New AI features introduced
John Ternus talked about how AI will transform the future, and in this future in the iPhone will be powered by new AI tools and features.
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John Ternus kicks off the event
The Apple Inc. new CEO John Ternus started the event by addressing the attendees at the Steve Jobs Theatre.
"Hello, and welcome to Apple Park. I am so thrilled to be here today. Before we get going, I want to take a moment to express what an extraordinary privilege it is to represent the remarkable teams here at Apple. I have spent much of my life at this company, and I continue to be inspired every single day by the curiosity, invention, and relentless pursuit of excellence that define Apple," says new Apple CEO John Ternus.
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Apple iPhone 18 models are here
The latest Apple launch event in California has raised the curtains to welcome the company's much-awaited series.
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